Most optical visits conclude with the dispensing of an optical product. The range and scope of optical products is wider today than it has ever been and the array of lenses, frames and contact lenses is wider than ever before. Entries in this category are open to lenses, frames or contact lenses that have made an impact during 2008. On our shortlist will be products our judges feel give patients and practitioners added value. Emphasis will also be placed on the level of innovation the products entered employ and the way in which they have been presented to the market.