High Street optical outlets dominate the optical experience enjoyed by most patients and customers, but what makes the ideal multiple practice? While some multiple outlets have taken ‘big is beautiful’ as their motto others extol the homely-feel and clinical ethos of an independent. This category will seek to reward multiple practices that demonstrate excellence in eyecare within a multiple ethos. The category is open to multiple practices of all sizes in high and low profile locations. The judges will be looking for evidence of eyecare par excellence and how being part of a chain helps a practice it be more successful.