How high up the agenda are contact lenses in your practice and how good are you at fitting patients with contact lenses that meet their needs? This category will reward a practice that understands contact lenses, successful fitting and what patients want from their lenses. The judges will be looking to shortlist practices that can demonstrate success and innovation in attracting patients and excellence in assessment and fitting. Practices should include information on the range of lenses fitted and the success of the practice in reducing drop outs and success in attracting new wearers. The judges will want to know about the range of lenses you offer and how these are used within the practice.