This category is designed to reward an optometrist who uses their optometric skills to enhance the lives of patients and colleagues. The judges will be looking for evidence of excellence in a range of areas. These should include clinical techniques, interaction with other practice staff and management and, most importantly, patients. The judges will be looking for evidence of true commitment to patient care and examples of how the optometrist’s actions have benefited patients and the practice. The judges will also want to see evidence of how the optometrist has made an effort to further the eye care of their patients.