2008 was a watershed year for sports vision and Optician is keen to reward a practice that excels in sports vision. The Olympics put sports centre stage while visual performance and eye protection have become paramount among a public more aware of health issues than ever before. The increasing numbers of people taking part in sport make the opportunities in sports vision attractive. People who care about their sport only want the best and we want to find a practice that can exceed their expectations.This category will seek to reward a practice that can demonstrate excellence in all aspects of sports vision. The practice will show a commitment to sports and will provide evidence of how the practice meets the needs of players. The judges will be looking for evidence of the kinds of frames, lenses and technologies offered and the ways in which sports vision messages and sports dispensing are communicated to clients. The winning practice will have dispensed eyewear for a range of sports and will make sports eyewear accessible and understandable to their customers.