This award would seek to highlight practices that have been at the forefront of varifocal lens dispensing over the last five decades. The judges will be looking for the contribution made to the promotion of varifocal lenses among wearers and the part they have played in driving on the business and raising the issue of presbyopia. The winner of this award will be a practice that has a solid background in converting customers to varifocal lenses and one that excels in educating patients about eyewear needs for the presbyope. Evidence should be provided of the practice's success in fitting patients then migrating them on to the latest varifocal product innovations. The winner of this award will have a long standing passion for varifocal lenses.