How family friendly is your practice? This award will recognise an optical practice that really understands how to attract and care for families and provide all family members with the eyecare they need and the eyewear they want. The judges will be looking for evidence of a practice that appeals to young and old, and will seek evidence of the mechanisms that encourage children, parents, grandparents or other relatives to share and engage in eye care for the family. This may be achieved through the practice interior and services or the provision of famiily-friendly policies such as consultations. Providing all family members with the very best in eye care is a great way to become an integral part of family health. This may offer cradle to grave care for your patients, but it is also a great way to build business. Entrants should show how their approach to the whole family makes business sense and how appealing to all ages can help aid growth.